Markerless Image Targeting :
Pros - Flexibility to display objects in any environment without needing a marker.
Cons - Conditions like light intensity, saturation, and angle of perception might affect image quality, leading to improper rendering.
Markered Image Targeting :
Pros - Displays AR objects accurately and properly aligned on a specified image target.
Cons - Always requires an image target; without it, the object won't render.